Seriously...Seriously?

Does social media really connect us?

Mon, 12 Jan 2009 00:00:24 -0500

I won???t mislead you. I???m about to write about an issue you???ve heard about all week. One that many bloggers have already weighed in on. But, one, too, that continues to interest many of us. So,…

Rethinking Web strategy for nonprofits: The New Best Practices (2/3)

Mon, 12 Jan 2009 00:00:24 -0500

Rethinking Web strategy for nonprofits: The New Best Practices (2/3):

#2 Be of the community, not at the community. We hear all the time that expectations for digital communication are different than for traditional communication. People want to get information, sure,…

Rethinking Web strategy for nonprofits: The New Best Practices (2/3)

Sun, 11 Jan 2009 19:00:13 -0500

Rethinking Web strategy for nonprofits: The New Best Practices (2/3):

Does social media really connect us?

Sun, 11 Jan 2009 17:00:04 -0500

Does social media really connect us? :

I won’t mislead you. I’m about to write about an issue you’ve heard about all week. One that many bloggers have already weighed in on. But, one, too, that continues to interest many of us. So, I’ll…

Rethinking Web strategy for nonprofits: The New Best Practices (1/3)

Sun, 04 Jan 2009 19:04:21 -0500

Rethinking Web strategy for nonprofits: The New Best Practices (1/3):

#1 Think of small gift donors as impulse buyers. It needs to be as easy for them to give $10 to you as it is for them to pick up a candy bar at the checkout aisle. Katherine Lumb made this great…

5 ways blogs will continue to influence culture

Wed, 31 Dec 2008 11:56:17 -0500

5 ways blogs will continue to influence culture:

This is the time of year for grand pronouncements. The death of this and the birth of that; the top 10 of last year; and the trends that will change the new year. Who am I not to join in the…

5 ways blogs will continue to influence culture

Wed, 31 Dec 2008 10:56:08 -0500

5 ways blogs will continue to influence culture:

This is the time of year for grand pronouncements. The death of this and the birth of that; the top 10 of last year; and the trends that will change the new year. Who am I not to join in the…

Merry Christmas!

Thu, 25 Dec 2008 09:51:24 -0500

Merry Christmas!:

Thank you, readers, for another great year. Your time, ideas and support mean so much to me.Happy holidays.(Now stop reading about advertising and get back to your loved ones)

An Ad Girl's Last Minute Holiday Shopping Guide

Tue, 23 Dec 2008 11:23:00 -0500

An Ad Girl's Last Minute Holiday Shopping Guide:

Still looking for that perfect present? Here are a few ideas that show off your advertising pride:
Have a fuzzy man in your life? Consider a Norelco Bodygroom. Its $10 million category is the crown…

NonProfits and Social Media: Two ideas that will change your strategy

Mon, 22 Dec 2008 18:18:14 -0500

NonProfits and Social Media: Two ideas that will change your strategy:

I heard NPR’s story about Lotsa Helping Hands in the car on the way home and couldn’t get to my laptop fast enough. If you know me in the offline world, you’ve probably heard me talk about Carepages…

Questions people always ask me: How do I get started blogging?

Tue, 16 Dec 2008 16:18:11 -0500

Questions people always ask me: How do I get started blogging?:

“I don’t know” seems to be an unsatisfying answer to this common Q; so, I chatted with a few friends about what’s worked for us and what seems to be working for bloggers infinitely more successful…

Questions people always ask me: How do I get started blogging?

Mon, 15 Dec 2008 13:01:02 -0500

Questions people always ask me: How do I get started blogging?:

Questions people always ask me: Facebook page or Facebook group

Sun, 07 Dec 2008 18:56:09 -0500

Questions people always ask me: Facebook page or Facebook group:

What’s the best way to represent your business or organization on Facebook? There are a lot of choices – groups, pages, causes, fans, friends. And, none of the which and the why seems terribly…

Questions people always ask me: The series

Sun, 07 Dec 2008 17:56:09 -0500

Questions people always ask me: The series:

If you live in the particular neighborhood I live in, you have to know how to get to one place from anywhere. Schmidt’s Restaurant and Sausage Haus. It’s a campy tourist trap at the end of a…

Yaybia! asks about social media

Mon, 01 Dec 2008 18:49:40 -0500

Yaybia! asks about social media:

Erin and Libby from Yaybia recently sent me this short video message. It includes some insights from their experience with social media and a few more questions for me.Summaries of their questions…

Social Manifesto: What's changing right now

Thu, 27 Nov 2008 05:28:58 -0500

Social Manifesto: What's changing right now:

The single biggest change is the end of the 1% rule.
The 1% rule is a widely shared behavioral theory that states that the number of people who
really create content on the Web represent only 1% of…

Social Manifesto: What will change in the future

Thu, 27 Nov 2008 05:28:58 -0500

Social Manifesto: What will change in the future:

The Death of MySpace
The use of ???macro??? communities ??? like Facebook and MySpace ??? will decrease as
adoption of semi-private ???gated??? communities grows.
These smaller communities will…

Get an Advergirl social media handbook at Marketing Vox

Thu, 27 Nov 2008 05:28:57 -0500

Get an Advergirl social media handbook at Marketing Vox:

Thanks to Marketing Vox for reprinting some of my social media manifesto series. You can see the second part of their coverage on the site today. And, thanks to Ologie - my agency home - for helping…

Get an Advergirl social media handbook at Marketing Vox

Wed, 26 Nov 2008 14:27:40 -0500

Get an Advergirl social media handbook at Marketing Vox:

Social Manifesto: What's changing right now

Wed, 26 Nov 2008 09:27:01 -0500

Social Manifesto: What's changing right now: