January 2009
5 posts
Rethinking Web strategy for nonprofits: The New... →
#2 Be of the community, not at the community. We hear all the time that expectations for digital communication are different than for traditional communication. People want to get information, sure,…
Does social media really connect us? →
I won???t mislead you. I???m about to write about an issue you???ve heard about all week. One that many bloggers have already weighed in on. But, one, too, that continues to interest many of us. So,…
Rethinking Web strategy for nonprofits: The New... →
#2 Be of the community, not at the community. We hear all the time that expectations for digital communication are different than for traditional communication. People want to get information, sure,…
Does social media really connect us? →
I won’t mislead you. I’m about to write about an issue you’ve heard about all week. One that many bloggers have already weighed in on. But, one, too, that continues to interest many of us. So, I’ll…
Rethinking Web strategy for nonprofits: The New... →
#1 Think of small gift donors as impulse buyers. It needs to be as easy for them to give $10 to you as it is for them to pick up a candy bar at the checkout aisle. Katherine Lumb made this great…
December 2008
10 posts
5 ways blogs will continue to influence culture →
This is the time of year for grand pronouncements. The death of this and the birth of that; the top 10 of last year; and the trends that will change the new year. Who am I not to join in the…
5 ways blogs will continue to influence culture →
This is the time of year for grand pronouncements. The death of this and the birth of that; the top 10 of last year; and the trends that will change the new year. Who am I not to join in the…
Merry Christmas! →
Thank you, readers, for another great year. Your time, ideas and support mean so much to me.Happy holidays.(Now stop reading about advertising and get back to your loved ones)
An Ad Girl's Last Minute Holiday Shopping Guide →
Still looking for that perfect present? Here are a few ideas that show off your advertising pride:
Have a fuzzy man in your life? Consider a Norelco Bodygroom. Its $10 million category is the crown…
NonProfits and Social Media: Two ideas that will... →
I heard NPR’s story about Lotsa Helping Hands in the car on the way home and couldn’t get to my laptop fast enough. If you know me in the offline world, you’ve probably heard me talk about Carepages…
Questions people always ask me: How do I get... →
“I don’t know” seems to be an unsatisfying answer to this common Q; so, I chatted with a few friends about what’s worked for us and what seems to be working for bloggers infinitely more successful…
Questions people always ask me: How do I get... →
“I don’t know” seems to be an unsatisfying answer to this common Q; so, I chatted with a few friends about what’s worked for us and what seems to be working for bloggers infinitely more successful…
Questions people always ask me: Facebook page or... →
What’s the best way to represent your business or organization on Facebook? There are a lot of choices – groups, pages, causes, fans, friends. And, none of the which and the why seems terribly…
Questions people always ask me: The series →
If you live in the particular neighborhood I live in, you have to know how to get to one place from anywhere. Schmidt’s Restaurant and Sausage Haus. It’s a campy tourist trap at the end of a…
Yaybia! asks about social media →
Erin and Libby from Yaybia recently sent me this short video message. It includes some insights from their experience with social media and a few more questions for me.Summaries of their questions…
November 2008
20 posts
Social Manifesto: What will change in the future →
The Death of MySpace
The use of ???macro??? communities ??? like Facebook and MySpace ??? will decrease as
adoption of semi-private ???gated??? communities grows.
These smaller communities will…
Social Manifesto: What's changing right now →
The single biggest change is the end of the 1% rule.
The 1% rule is a widely shared behavioral theory that states that the number of people who
really create content on the Web represent only 1% of…
Get an Advergirl social media handbook at... →
Thanks to Marketing Vox for reprinting some of my social media manifesto series. You can see the second part of their coverage on the site today. And, thanks to Ologie - my agency home - for helping…
Get an Advergirl social media handbook at... →
Thanks to Marketing Vox for reprinting some of my social media manifesto series. You can see the second part of their coverage on the site today. And, thanks to Ologie - my agency home - for helping…
Social Manifesto: What's changing right now →
The single biggest change is the end of the 1% rule.
The 1% rule is a widely shared behavioral theory that states that the number of people who
really create content on the Web represent only 1% of…
Social Manifesto: What will change in the future →
The Death of MySpace
The use of “macro” communities — like Facebook and MySpace — will decrease as
adoption of semi-private “gated” communities grows.
These smaller communities will allow: Deeper…
Social Manifesto: Social Media Etiquette (by Miss... →
Technology changes our expectations for behavior, our standards for etiquette. Social media is
no exception. The things that are important here are vastly different than the broadcast Web.
A few…
A quote worthy of its own post →
From a great Wall Street Journal article about job swaps between
Google and P&G and the digital struggles of a consumer product company:”The worst answer you can hear from an agency is, ‘Don’t…
Auburn University asks about social media - part 2 →
Onto Emily’s interview.New camera, smaller head, less editing. (Watch for the special guest star at 9:30) Advergirl Interview 2 from Leigh Householder on Vimeo.
Auburn University asks about social media - part 1 →
A few weeks ago, I was contacted by two students - Anna and Emily - from Auburn University
about a class they’re taking in public relations. Their current
assignment: to interview an AdAge Power150…
Social Manifesto: How brands SHOULD use social... →
There’s really just one essential thing to keep
in mind: It should provide value to the
customer and to the brand.
Looking at it another way, the circles could
read: true to the core of your brand…
October 2008
1 post
Don’t Touch Me (Throw Da Water On ‘Em) - Busta...
September 2008
2 posts
M&M Cru, ACDC Take YouTube Dance Battle to Prime... →
Dance Battle. Seriously, ACDC is unreal.
“Yeah, it’s a mouth. A mouth with a brain, and if you got half a one,...”
– Jack Kelly Newsies (1992)