#2 Be of the community, not at the community. We hear all the time that expectations for digital communication are different than for traditional communication. People want to get information, sure,…
I won???t mislead you. I???m about to write about an issue you???ve heard about all week. One that many bloggers have already weighed in on. But, one, too, that continues to interest many of us. So,…
#2 Be of the community, not at the community. We hear all the time that expectations for digital communication are different than for traditional communication. People want to get information, sure,…
I won’t mislead you. I’m about to write about an issue you’ve heard about all week. One that many bloggers have already weighed in on. But, one, too, that continues to interest many of us. So, I’ll…
#1 Think of small gift donors as impulse buyers. It needs to be as easy for them to give $10 to you as it is for them to pick up a candy bar at the checkout aisle. Katherine Lumb made this great…
This is the time of year for grand pronouncements. The death of this and the birth of that; the top 10 of last year; and the trends that will change the new year. Who am I not to join in the…
This is the time of year for grand pronouncements. The death of this and the birth of that; the top 10 of last year; and the trends that will change the new year. Who am I not to join in the…
Thank you, readers, for another great year. Your time, ideas and support mean so much to me.Happy holidays.(Now stop reading about advertising and get back to your loved ones)
Still looking for that perfect present? Here are a few ideas that show off your advertising pride:
Have a fuzzy man in your life? Consider a Norelco Bodygroom. Its $10 million category is the crown…
I heard NPR’s story about Lotsa Helping Hands in the car on the way home and couldn’t get to my laptop fast enough. If you know me in the offline world, you’ve probably heard me talk about Carepages…
